We specialise in business to decision maker marketing, leveraging technology and data to create meaningful connections for our clients.

Some of the biggest brands in the world are managed as ecosystems, such as Amazon, Apple, and Google. B2B brands can also achieve success from adopting similar thinking.

If businesses take a connected approach to brand building and the customer experience, the possibilities are immense.

Generative AI

ASSISTED INTELLIGENCE

ChatGPT brought generative AI into the limelight when it hit 1 million users in five days but how will the technology change the way we do business? At Graymatter reply our goal is to have the best of both worlds, AI-generated content with a human touch.

We leverage the powerful AI language model of chatGPT and other AI tools to enable us to create better content, conduct market research, and increase efficiency, giving you a competitive edge in today’s digital landscape.

Ecosystem brands

CONNECTED CUSTOMER EXPERIENCE

There are three building blocks to ecosystem brands:

• They adopt a differentiated market positioning built on a rich understanding of B2B buyer needs and pain points.
• They leverage MarTech capabilities, first party and intent data to deliver personalisation at scale and adopt a holistic approach across marketing channels.
• They utilise content to act as the glue for a consistent experience, integrated marketing activity and meaningful narrative.

We help clients leverage technology and data to create a connected customer experience across a variety of need-states and touchpoints – through this process, they become “ecosystem brands”

Capabilities

STRATEGIC CONSULTANCY TO DATA DRIVEN OUTPUTS

We offer a broad range of services in B2B marketing from strategic consultancy to creativity in its boldest sense, smart technology and digital capabilities – all fuelled by actionable insight:

• B2B CRM
• B2B Technology
• B2B Data and insight
• B2B Marketing

Sectors

INTEGRATING SALES AND MARKETING

We have experience across a range of sectors combined with in-depth working knowledge of the Automotive; Financial Services; IT, Tech & Software and Manufacturing sectors.

We see organisations as series of inter-connected value-adding activities and believe that sustainable growth is best achieved by integrating the Sales and Marketing efforts into a seamless, high performing value chain that drives efficiency gains.